Konga is a local Egyptian clothing brand that draws inspiration from gorillas. The term “Konga” is associated with gorillas, which are symbolic of compassion, fondness, and gentleness. Additionally, gorillas are renowned for their friendly and emotional nature. The visual features a background resembling the gorilla’s habitat. The brand name is presented in a black and white palette, emphasizing the concept of contrast. The gorilla holds a balloon, serving as a focal point to emphasize the juxtaposition of the gorilla’s physical and emotional attributes. The overarching message is that Konga offers a fashion solution that allows you to embrace both sides, represented by the phrase “YOU CAN HAVE IT IN BOTH WAYS.”