SCLP functions as a brand within the fitness center domain. The acronym “SCLP” corresponds to “sculpture,” an artistic endeavor involving the creation of 3D forms, both representative and abstract. The concept of sculpture, which typically involves the carving of solid objects, resonates with the brand’s ethos as a fitness center dedicated to refining body contours. The emblematic character featured in the logo is emblematic of Greek culture, signifying a sense of mastery and authority associated with the brand. The inclusion of a dumbbell element serves to establish the fitness center connection. Notably, the logo’s design echoes the aesthetics of a classical Greek statue, elegantly encapsulating the essence of Greek sculpture.