A collaborative campaign undertaken with the team at KTP for Birell Turbo of Egypt. Within this illustration, the gorilla symbolizes strength, renowned for its enduring stamina. The slogan “إنتّ في غابة .. صَحّي إلدكر” translates to “You’re in a forest… Strengthen your back.” This slogan depicts life as a forest, highlighting the importance of personal strength in one’s journey. The design effectively communicates that “Birell turbo” serves as the catalyst to awaken the gorilla’s strength within the forest, mirroring its impact on people’s lives. Birell turbo emerges as the tool needed to ignite one’s inner strength.