MOKS ice cream of england

This campaign delves into the essence of happiness by establishing a connection between the ice cream and moments of joy. It achieves this by crafting visuals that represent cooking, hairdressing, or music as potential personal happy places. Additionally, the campaign takes a creative approach, illustrating how the shapes of these tools seamlessly align with the form of the ice cream. This thoughtfully symbolic representation serves as a metaphor, reflecting potential unique sources of happiness for individuals and enhancing the overall immersive experience.