Introducing the Misr El-Kheir SMS Print and Online Campaign, a collaboration showcasing heartfelt brilliance alongside the exceptional team at MAHDYS.
This campaign presents visuals that are inspired by the shape of SMS messages. Given the organization’s reliance on SMS donations, each text serves as a lifeline, empowering Misr El-Kheir to fulfill its noble mission of aiding humanity. Within this campaign, the SMS messages take on tangible forms of compassion, representing items like winter clothing, food cartons, and blankets. Each SMS embodies a profound purpose. With its straightforward style, these illustrations possess a duality of meaning that effectively communicates the intended message, fostering an immediate connection with the viewer.