ROOTS
Introducing ROOTS, where our campaign unfolds an emotive narrative. The visuals depict the adverse effects of unhealthy food, drawing a compelling parallel to the gradual depletion of a phone battery. As the battery fades, transitioning into the telltale red zone, the phone dims, light wanes, and performance slows—an illustrative portrayal that mirrors the consequences of consuming unhealthy foods in humans. Over time, these choices manifest in diminished daily activities, impacting overall Energy, Health, and Wellness.
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