Presenting the CRUNCHY Campaign: “طعم زي ما الكتاب بيقول” Inspired by the extraordinary intensity of taste, our agency unveils CRUNCHY Campaign—a journey that harnesses the power of visual storytelling to convey a compelling message. With the slogan, “طعم زي ما الكتاب بيقول”, At the core of this campaign is a visually engaging story that unites a Master and his team of culinary superheroes. Each chef embodies a distinct taste profile, seamlessly integrating into the world of gastronomy as the guardians of flavor. Through their exceptional abilities, we showcase the essence of each taste, transforming it into their individual superpower or culinary weapon. Finally, each bag of CRUNCHY chips is inspired by its own flavor hero, designed to reflect the overarching theme to convey the full story behind the taste.